The PDMA Handbook of New Product Development
By Kenneth B. Kahn.
Description
New Product Development is one of the most important challengesfacing organizations today.The Product Development and Management Association (PDMA)Handbook of New Product Development 3rd Edition provides an exceptional review ofcutting edge topics for both new and experienced product development leaders. It offers acomprehensive and updated guide to thepractices, processes and tools critical to achieving andsustaining new product/service developmentsuccess in today’s world, delivering valuable informationabout the fundamentals as well as emerging practices such as...
ISBN(s)
0470648201, 9780470648209
