The Creativity Formula: 50 scientifically-proven creativity boosters for work and for life

By Amantha Imber.

The Creativity Formula: 50 scientifically-proven creativity boosters for work and for life

Description

Love may make the world go around but it's creativity that drives it forward. Unfortunately, creativity is often viewed as something that is elusive and unpredictable, a quality only owned by "creative" types. Psychologists have now demonstrated that we can all be more creative in our thinking. They have rigorously researched the conditions and techniques that allow people to maximise their ability to think creatively about problem solving and the way forward. There is, in fact, a formula – and it isn't difficult. The Creativity Formula draws on that research to pr...

ISBN(s)

0646509624, 9780646509624

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