Media and Communications in Australia
By Unknown Author.
Description
Traditional media are being reshaped by digital technologies. The funding model for quality journalism has been undermined by the drift of advertising online, demarcations between different forms of media are rapidly fading, and audiences have fragmented. We can catch up with our favorite TV show on a tablet, social media can be more important than mainstream radio in a crisis, and organizations large and small have become publishers in their own right on apps. Nevertheless, mainstream media remain powerful. The Media and Communications in Australia offers a systematic introduction to this ...
ISBN(s)
174331163X, 9781743311639
