How to Protect Your Bottom Line from Your Advertising Agency - And Make Advertising Your Most Valuable Asset
By John Oldfield.
Description
This book is a brutally frank exposé from behind the scenes of how hubris and self-serving behaviour has caused many of those working in the advertising industry to lose the plot - with disastrous consequences for those who invest in advertising. In concise chapters, John Oldfield poses questions as to why so much advertising fails and offers answers to those questions. Has the world of advertising become so self-absorbed that effectiveness and results have become side issues? Why can one ad campaign be a miserable flop, when another for the same product in the same circumstances ca...
ISBN(s)
1780880782, 9781780880785
