Business Communications
By Unknown Author.
Description
This title is available in a new edition "Your audience is listening". The Third Canadian Edition of Business Communication: Building Critical Skillsreinforces the essential elements of good communication with 30 skill-centred modules that can be taught in any order. Each module reinforces the PAIBOC (purpose, audience, information, benefits, objections, and context) model, which teaches students to become effective, audience-focused communicators. Current, Canadian examples throughout the text help students to connect and apply the principles of business communication to thei...
ISBN(s)
0071214844, 9780071214841
